Social Media Stats

Social Media and its influence becomes more and more important:

  • Two thirds of the global internet audience are using social media technologies to communicate with peers
  • 96 % of the baby boomer generation is participating in a social network
  • It’s not only the young people: the fastest growing segment on Facebook are women over 55 years
  • 45 % of Facebooks audience is now 26 years old or older
  • Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), … and Facebook added 100 million users in less than 9 months
  • More than 100 million people log onto Facebook at least once each day
  • All Facebook users together spend 16 billion minutes on Facebook each day!
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily
  • There are over 2 hundred billion Blogs worldwide and thousands of special interested forums in South Africa where people talk about almost everything
  • The Internet has allowed conversations to spread at light speed around the world and be heard by millions within minutes

… also for your business:

  • People talk about everything in the social web. They are talking about brands, products and services right now
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  • 78% of consumers trust peer recommendations. Only 14% trust advertisements
  • „Word of Mouth“ has always been the most effective form of marketing. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations

Source: Social Media Revolution 2 (Refresh) by Erik Qualman

Social media becomes more and more pervasive and therefore more and more important for the success or failure of any business. A company can no longer simply broadcast sales messages to consumers. Customers don’t care about ads that much, they care more about what their friends think. That’s why it is critical to be present in the social web, to listen to customers and to connect with them in an interactive relationship.

Whether you want to get involved with social media or not, you already are as people talk about your company within the social web. Make the social web work for you and start to turn the old marketing monologue to a dialogue with your customers.

» » » Read here what the benefits of social media are!