74 % of all internet users are using social medias like Twitter and Facebook and share 6 billion pieces of content each week.

96 % of the baby boomer generation is participating in a social network. All Facebook users spend 16,000,000,000 minutes on Facebook – daily!

70 % of all the content on the internet is created by users themselves on Facebook, Twitter, Blogs, YouTube, FlickR and Co.

78 % of consumers trust the recommendations of other consumers and only 14 % of consumers trust advertisements.

People spend hours every week on websites like Facebook, Twitter, LinkedIn, et cetera. Here they connect with friends, discuss and share content about their areas of interest with like minded people. The social web is also used to help people making purchase decisions. They discuss your brand and product and share experiences with each other. Already 90 % of all consumers try to find information about companies and products on the internet before making a purchase. Consumers highly rely on the opinions and recommendations of others. This eventually affects their purchase decisions.

The internet plays a significant role when it comes to the image, the products or services of a company. Consumers monitor and assess the quality of your product and brand every day on the social web. Through blogs, forums and social network sites people express their opinion about you every day. The fact that the social web empowers its users to determine the failure or success of a company or product shows the importance of an effective social media marketing strategy.

Only companies who connect with their customers and join the conversation will have the opportunity to participate in the discussions and evaluation of their own products. When having a dialogue with (potential) customers the opinion about the company can be positively influenced. The attention your brand gets and the links to your websites that are created also contributes to a firm appearance on the web and a high ranking in search engines like Google.

A good social media marketing strategy therefore does not only improve your visibility and brand awareness on the internet, but also your exposure and reputation. It enables you to create long term relationships with your customers and make them an ambassador of your brand. This ensures a sustainable success for your company.

You already know that Social Media is pervasive and that it is critical for the success or failure of any business to have a social media strategy?

But you don’t have the knowledge, time or manpower to implement social media? We can help you! Subscribe to our free social media email course now.

» » » Read here the most often asked questions about social media!